Pretty pictures are all well and good, but what use are they to your business if potential customers can’t work out what your company does or sells?
The key to any great website is not just about the look and design, it’s also about your site’s content and every business with a website should have a clearly defined content strategy.
What is content strategy?
Content strategy is deciding what text needs to go on which pages of your website. It is also a plan of how and when to update this content so that it always reflects what’s going on in your company and keeps up with current trends.
If the content on your website is too vague, complicated or jargonistic or crucial information is missing or out of date, you could lose potential customers in a matter of seconds.
It’s about knowing what to put where so that customers can find your website easily, especially if they are using a search engine to help them. It’s also about making sure they can clearly see all that your business has to offer them.
Content strategy is a greatly underestimated marketing tool which can make or break your business’ online popularity. Careful planning and consistency on your website are important in demonstrating your firm’s professionalism and commitment to its customers.
First class content is key
Usually potential customers will only scan through your website for a few seconds, so you need to make sure that the text on your site engages with its target audience and makes them thirsty for more!
Brilliant content is about conveying a clear and concise message that also reflects the spirit and values of your business. If customers can relate to you through the written word, before they even pick up the phone or visit you, then the battle is already won.
Our copywriting and content strategy services
At Snapshot Media we have a dedicated Content Team who are committed to ensuring that every client has outstanding content that really reaches out to their customers.
We can build your business a bespoke content package which can include:
- A full professional audit of the existing content on your website
- Copywriting for your entire website or specific pages only
- Blog posts/news articles
- A calendar of content updates for your website
- Press releases
Our copywriters have several years of experience writing for specialist and non-technical audiences, both for print and online media. They have written for a variety of web audiences the world over and know what it takes to turn good content into a superb selling tool.
Our Content Team are passionate about getting to and writing from the heart of every business and are happy to meet with you face-to-face so they can really get a sense of who you are and what you do, ensuring that they reflect the vision and ethos of your business in the content that they write for your website.
Whatever field you’re in, whatever you need to communicate to your customers, we can do it.