Search Engine Optimisation
SEO means you rank better on Google for key terms that your customers type in when looking for your product or service. Relevant traffic, comprised of people who want to buy from you, is key to making a return on investment on any web project and can yield very large returns.
A study on data leaked from AOL’s search query logs reveals:
The first ranking position in the search results receives 42.25% of all click-through traffic
The second position receives 11.94%, the third 8.47%, the fourth 6.05%, and all others are under 5%
The first ten results received 89.71% of all click-through traffic, the next 10 results (normally listed on the second page of results) received 4.37%, the third page – 2.42%, and the fifth – 1.07%. All other pages of results received less than 1% of total search traffic clicks.
“One piece of advice I give to SEO masters is, don’t chase after Google’s algorithm, chase after your best interpretation of what users want, because that’s what Google’s chasing after.”
Matt Cutts – Google
What is SEO?
Search Engine Optimisation (SEO) is the art of anticipating the words and phrases customers use when searching for products and services online. This knowledge ensures that the content on your site, blog and other social media platforms will be picked up by search engines and given the highest ranking possible.
Websites don’t work without traffic
After designing your web page we will want to show it off, this is where SEO comes in. We use On and Off-Site Optimisation tactics to ensure you’ll receive high quality traffic to your website and that your products and services rank highly within the first page of results- after all whats the point of having an amazing web site if potential customers can’t find it? Using an SEO Leeds agency like ours to help you drive relevant traffic is a great way of increasing your bottom line.
How search engines rank websites
Google, Bing, Yahoo and other search engines respond to your customer queries with results that are the most relevant and authoritative. Given that 75% of users never venture from the first page of results SEO is essential. The criteria for securing your site a high ranking position is divided into two groups.
On-Site Optimisation
On-Site SEO refers to changes that can be made to your websites content, structure and technical efficiency to enhance it’s position within search engine results. We include on-site search engine optimisation as standard in all of our website design projects and will always conduct an on-site SEO consultation with any clients who come to us purely for search engine optimisation services.
Off-Site Optimisation
Off-site optimisations are actions that are external to your website (i.e. on the rest of the web) that influence where your website ranks in search results. These include links pointing to your website, social media activity and a huge number of other factors. Off-site optimisation is more complicated than on-site but is also the most effective. An effective search engine optimisation campaign features a combination of both.
Daily Reports as Standard
As part of every SEO campaign that we run for a client, we give them access to daily stats and graphs of where their website is ranking for key search terms as well as where their competitors are ranking. This information is vital to allowing you to gauge the success of an SEO campaign and to judge value in your SEO expenditure.
SEO that fits your budget
We run all of our SEO campaigns on a monthly basis with a monthly fee. What we charge you is entirely up to you and depends on your budget. Most of our clients tend to start with a small budget and increase this with us as they start to see results. While the figure we charge is bespoke to each client, we have consistently seen that the money invested has been more than worth it for our clients in that they get out more than they have put in.
Thanks to daily ranking reports, it’s easy for you to decide whether to continue your SEO spend with us or not – there’s no minimum contracts and you can cancel at anytime.
Guaranteed Increase in Rankings
As part of our remit, we guarantee that you will see an increase in rankings for the keywords we are targeting for you. If, at the end of the first month, you can’t see an increase in where you’re ranking, we’ll give you your money back. Simple.
Sounds interesting – what next?
Every client is different and their requirements vary greatly. What benefits you may not benefit the next business we speak to. To get started with an SEO Leeds campaign we generally recommend a short face-to-face meeting where we can answer any questions you might have and explain how our SEO processes work as well as deciding on a budget.